GameDataCore exists because too many critical game development decisions are still made without defensible evidence.
Across PC and console development, teams are asked to commit years of work, millions in budget, and their studio’s reputation based on fragmented signals — anecdotal feedback, incomplete metrics, and intuition that’s difficult to justify once real stakes are involved.
As games have become more ambitious, expensive, and risky, the cost of being wrong has grown — but the tools used to support those decisions haven’t kept pace.
GameDataCore was built to change that.
GameDataCore was founded by people who’ve lived on the wrong side of these decisions.
After more than 17 years working across AAA, AA, and indie game development — and over a decade running an independent studio — our CEO, Justin French, experienced the same pattern repeatedly:
Followed by hesitation, funding friction, or stalled projects once real commitments were required.
Not because the games were bad — but because there was no unified, defensible way to demonstrate audience reality, market context, or risk at the moment those decisions mattered most.
This fragmentation meant:
These weren’t theoretical problems — they were lived ones.
Since mid-2023, the industry has shifted decisively.
Publishers and investors have become significantly more risk-averse, while development costs continue to rise. Greenlight, funding, and portfolio decisions now require clearer justification — not just confidence, reputation, or intuition.
Yet most studios still rely on disconnected tools that answer narrow questions, rather than supporting the actual decisions being made.
GameDataCore exists to close that gap.
GameDataCore is not a dashboard platform.
We don’t optimise metrics, chase engagement, or attempt to replace judgement with automation.
Instead, we focus on decision intelligence — helping teams understand where confidence is real, where risk hides, and which choices can’t be undone.
We do this by connecting:
Into a unified evidence layer that supports high-stakes reasoning — before, during, and after irreversible commitments.
Our goal is not certainty.
It’s defensible understanding.
GameDataCore is built on the belief that evidence is only useful if it is interpretable, comparable, and honest about uncertainty.
We do not collapse complex player behaviour into single scores or binary sentiment labels. Instead, we model emotional intensity, motivation, behaviour, and context as interacting signals — and preserve disagreement where it exists.
Our systems are designed to surface:
This allows teams to reason with evidence, not defer to it.
We don’t tell teams what to decide.
We make it clear what is defensible — and what is not.
For a long time, this kind of system simply wasn’t practical.
Player feedback was too unstructured, analytics tools were built to optimise metrics rather than support judgement, and the technology required to model emotional nuance, motivation, and behaviour together at scale did not yet exist.
That has changed.
Advances in language modelling, behavioural analysis, and modern data infrastructure now make it possible to interpret emotional intensity, expectation, and player intent without collapsing complexity into simplistic scores.
GameDataCore exists because these capabilities converged — and because the people building it recognised that what teams needed wasn’t more analytics, but a shared evidence layer for making irreversible decisions defensible.
This isn’t a new question.
It’s a newly solvable one.
GameDataCore is built by a small, senior team combining deep game industry experience with advanced data science, machine learning, and production-grade systems engineering.
Our work spans evidence modelling, player emotion and behaviour, motivation and sentiment analysis, behavioural clustering, and large-scale data pipelines — all designed to support real, high-stakes decisions, not academic experiments or vanity metrics.
This allows us to treat player feedback as structured evidence — not opinion — while remaining honest about uncertainty.
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GameDataCore is founded in Brighton, UK — one of the country’s most active game development hubs — and operates as a remote-first company.
Brighton’s mix of independent studios, established developers, and creative technologists has shaped our perspective: pragmatic, collaborative, and grounded in real production experience.
While our team works remotely across locations, we remain closely connected to the UK and European game development ecosystem through active partnerships, pilot projects, and industry collaboration.
To become the evidence layer that underpins game development, publishing, and investment decisions — across the entire gaming ecosystem.
Not by replacing creative judgement,
but by strengthening it with clarity, context, and defensible reasoning.
Our tools are built to be used daily — for planning, discussion, alignment, and decision-making — not as a reporting layer checked after the fact
