Commercial
PricingSeats & processing credits
Per seat, billed monthly. Credit grants, top-ups, and volume bands — plan caps control ongoing ingest. Automation spends credits; browsing and manual use of each Core does not.
Seat tiers
Credits, games, and seats scale together — from a small slate to full catalogues.
Starter vs Pro: credits, game limits, daily ingest caps per tracked game, and bonuses — summarised in the cards and comparison table below.
Starter
Full platform. Best for a small slate of titles.
£50/mo + VAT
Per seat
- 500 processing credits per seat / month
- 500 Steam reviews / day per tracked game (plan cap · Discord planned)
- 3 games included per team
- +£25 per additional game / month
Pro
Many games in the layer — more credits, unlimited games, Founders 4-seat bonus (limited dates).
£250/mo + VAT
Per seat
- 3,000 processing credits per seat / month
- 2,500 Steam reviews / day per tracked game (plan cap · Discord planned)
- Unlimited games per team
- Early Access to New Features
- Promo
+10,000 bonus credits once when you buy 4 Pro seats — Founders Program only · available May–end July 2026
Quick Start
Each Starter or Pro seat can unlock up to 1,000 one-off credits into your organisation’s shared balance. That is separate from the monthly credits included with each seat.
Enterprise
Same evidence engine on premises — local inference, unlimited processing, full data sovereignty.
From £5,000/mo + VAT · Per Core + deployment, setup, and hardware costs
Starter vs Pro
Same platform — limits differ. Enterprise is deployment-only; see below.
| Feature | Starter | Pro |
|---|---|---|
| Processing credits (per seat / month) | 500 | 3,000 |
| Steam / day per tracked game (cap) | 500 | 2,500 |
| Games per team | 3 · +£25 / extra / mo | Unlimited |
| Quick Start → company pool | Up to 1,000 / seat | Up to 1,000 / seat |
| Promo4-seat bonus (Founders Program) | — | +10,000 credits once · May–end July 2026 |
| Fit | Small slate · validation | Larger catalogues · more automation |
DetailsCredits, ingest caps & manual usePrinciples, taxonomies, Quick Start, top-ups.
Every Core, including Ask, works manually without credits. Automated work — classification, accepted clusters and insights, Ask, reports — spends credits. Ongoing Steam ingest stays within your plan caps (not your credit balance). Historical backfill is quoted separately — see FAQ. Pro adds monthly credits, unlimited games, and higher ingest caps.
- Ongoing ingestion follows your seat’s plan caps (e.g. daily per source), not your processing credit balance. Steam today; more sources including Discord on the roadmap.
- Historical backfill (deep archive beyond standard ongoing limits) is billed separately and is not sold as processing credits in-app — contact us. Typically includes reviews and profile ingestion, enrichment, signal calculation, and analysis/classification.
- Credits apply to metered actions in CreditsCatalog; manual use of any Core does not spend credits.
- Automated classification is per successful snippet; longer reviews mean more snippets. Taxonomy-driven NLP and data science (not generative AI); three of nine taxonomies live today.
- Purchased top-ups never expire and stack with your monthly grant. Quick Start awards up to 1,000 credits per seat to your company pool; more earn paths will ship in-app.
- Company admins can set credit spend limits per team member.
Volume pricing (top-up credits)
Beyond your monthly grant — £/credit by purchase size (ex VAT).
| Credit volume | £ / credit | Note |
|---|---|---|
| 0 – 9,999 | £0.025 | Standard |
| 10,000 – 24,999 | £0.024 | Save 4% |
| 25,000 – 49,999 | £0.023 | Save 8% |
| 50,000 – 99,999 | £0.022 | Save 12% |
| 100,000 – 199,999 | £0.021 | Save 16% |
| 200,000+ | — | Contact us |
Credit packs
Example packs — totals exclude VAT (shown at checkout).
| Pack | Credits | £ / credit | Total |
|---|---|---|---|
| 5K | 5,000 | £0.025 | £125.00 |
| 10KPopular entry | 10,000 | £0.024 | £240.00 |
| 25K | 25,000 | £0.023 | £575.00 |
| 50K | 50,000 | £0.022 | £1,100.00 |
| 100KBest £/credit here | 100,000 | £0.021 | £2,100.00 |
200,000+ credits: contact us.
What uses credits
Metered actions from CreditsCatalog (names may differ slightly in-app). Manual workflows are free. Accepting generated clusters or attaching insights spends credits. Classification uses taxonomy-driven NLP and data science, not generative AI.
| Core | Action | Credits |
|---|---|---|
| CoreFeedback | Automated review classification — per snippet on success (signal and profile materialisation as applicable) | 1 per successful snippet |
| CoreFeedback | Auto cluster generation — charged on accept | 2 per accepted cluster (generate free) |
| CoreFeedback | Auto insight generation — charged per attachment | 5 per attached cluster (generate free) |
| CoreDecisions | Tracked decision (daily) | 1 per tracked metric / day |
| CoreDecisions | Decision record creation | 5 |
| Ask | Assistant chat turn | 1 per message |
| CoreReports | Automated section fill (per skeleton section — standalone) | 5 |
| CoreReports | Prepaid full-template run (all sections in one pass; typical template 9–10 sections; pro-rata refund if incomplete) | 45 |
| CoreDatabase | Quick Analyze (same classification rules as CoreFeedback) | 1 per successful snippet |
| CoreProfile | Audience Intelligence — benchmark quick analyse (fetch reviews for compared titles, then classify). Same rules as CoreFeedback: charged per snippet produced with meaningful signal — the app shows an estimated credit range before you confirm (typically 2–5 snippets per review). | 1 per successful snippet |
Example use cases by Core
Illustrative totals — always use the in-app estimate before you confirm a paid run.
CoreFeedback — sample analysis + accepts
You analyse 300 reviews → on the order of hundreds of snippets at 1 credit each (longer reviews yield more snippets). Accepting 5 suggested clusters adds 10 credits (2 each). Accepting one insight tied to 3 clusters adds 15 credits (5×3). Generating suggestions is free until you accept.
CoreDecisions — tracked metrics
Four automated daily metrics on one decision in Implemented or Measuring = 4 credits/day (~120 over 30 days), plus your other metered work. Fewer metrics, more predictable cost.
Ask — assistant turns
Ten messages in a focused Ask thread = 10 credits (1 per turn). Flows that append a notebook section from the same turn don’t double-charge for that append — see in-app behaviour.
CoreReports — template run
Reports bill at 5 credits per automated section. A full template run (~9–10 sections) is ~45 credits — similar total to ~45 snippet classifications, but each section pulls large evidence and LLM drafting under the report contract, so it prices as a heavy job.
CoreDatabase — Quick Analyze
Quick Analyze uses the same per-snippet rule as CoreFeedback. An 80-review snapshot might land in the ~80–400 credit range depending on how many snippets the run produces — check the estimate before you confirm.
CoreProfile — Audience Intelligence benchmark
Benchmark quick analyse targets up to n reviews for compared titles; the modal estimates credits from n×2 to n×5 (typical 2–5 snippets per review at 1 credit each). Pilot workspaces may not debit yet — see the in-app notice.
Rates ship in CreditsCatalog; minor changes possible before launch. VAT may apply at checkout. Manual actions in a Core don’t spend credits. Ongoing ingest within seat limits doesn’t spend credits; backfill is quoted separately. Taxonomy coverage follows the in-app pipeline (three of nine live today).
How pricingworks
Your seat includes platform access, ongoing ingest within plan limits (not debited from credits — more sources joining Steam over time), and full manual use of every Core without credits. Backfill beyond standard limits is quoted separately. Credits fund automated work: classification, accepted outputs, Ask, reports, and similar metered actions.
Shared baselines improve as more teams use the platform — without raising your seat price. You pay when you invoke automated evidence generation, not for access or hand-operated workflows.
When Enterprisemakes sense
Enterprise is not a premium tier — it’s a deployment choice.
- Typically at organisational scale: e.g. 100+ Pro seats at £250/seat/mo, and/or cloud processing spend around ~£25K–£50K/month — often both.
- Dedicated hardware beats cloud inference on cost at that scale
- Benchmarking or counterfactual simulation runs continuously
- Data residency, sovereignty, or policy requires on-prem control
Same engine and Cores — you choose where it runs, not what it does.
Common questions
Metering aligns with the live product; VAT and checkout happen in-app.