Company
We did not start with a theory. We started with a problem we had lived.
We have shipped games across AAA, AA, indie, and mobile. We have pitched publishers, raised funding, scoped projects, greenlit them, launched them, or watched them stall. And we have watched the same pattern repeat. Encouraging feedback. Positive early signals. Strong creative vision. Followed by hesitation in the greenlight room, friction in the funding round, projects that quietly slipped, or games that struggled to find an audience once they shipped.
Not because the work wasn't good. Because when the high-stakes decisions came, nobody in the room had a defensible way to demonstrate audience reality, market context, or risk. Not the studio. Not the publisher. Not the investor. The conversation was shaped by whoever spoke with the most conviction, which is not the same as whoever was most correct.
We watched project viability argued without evidence. We watched competitive positioning go unbenchmarked. We watched resources allocated on assumption rather than on what the signals supported. We watched critical player concerns surface weeks or months after the window to act on them had closed.
These were not theoretical problems. They were lived ones. GameDataCore is what we built because we were tired of being in rooms where the quality of the decision came down to the quality of the evidence, and the evidence was not there.
Now we are making it available to everyone working under the same conditions.
Most game decisions are made in uncertainty. They should not be.
That is not a criticism of the people making them. It is a criticism of the conditions they are making them in. Disconnected data. Unstructured feedback. Gut feeling dressed up as insight. A market that rewards confidence but rarely provides the evidence to justify it.
And increasingly, a market that has decided AI-generated summaries are an acceptable substitute for the evidence itself. They are not. A confident-sounding answer from a model that cannot show its working is not insight. It is the same problem in a new costume: hallucination where there used to be gut feel, and both leaving the person in the room without anything they can defend.
The hard truth is that if our system helps more studios cancel the wrong games earlier, then it is meeting its goal. GameDataCore is built on the hope of making more studios sustainable, and sometimes that means killing your darlings earlier and pivoting while you still can.
GameDataCore is built on the belief that better evidence produces better decisions, and that better decisions produce better games. Not by replacing creative judgment, but by informing it. Not by generating answers, but by surfacing what the signals actually support.
Evidence informs. Creativity decides.
These are not new questions. They are newly answerable ones.
For a long time, this kind of system was not practical. Player feedback was too unstructured. Analytics tools were built to optimise metrics, not to support judgment. The technology required to model emotional nuance, motivation, and behaviour together at scale did not yet exist.
That has changed. Advances in language modelling, behavioural analysis, and modern data infrastructure now make it possible to interpret emotional intensity, expectation, and player intent without collapsing complexity into simplistic scores.
The industry around it has shifted too. Since mid-2023, funding has tightened, development costs have kept rising, and greenlight and portfolio decisions have come under real scrutiny. The question “why are you sure this will work?” used to be answerable with “because I've done this before.” It no longer is. Reputation and confidence are necessary; they are not sufficient.
GameDataCore exists because the technical capability and the industry's demand for justification converged, and because the people building it knew from experience what teams actually needed.
Not more analytics. A shared evidence layer for making irreversible decisions defensible.
GameDataCore is built by people who have shipped games. Our platform encodes decades of hard-won domain experience into infrastructure. This is not machine learning applied to generic data. It is judgment shaped by years of commercial decisions under uncertainty, turned into systems that support the same decisions for other people.
Founder, CEO and system architect
A cross-discipline game developer and award-winning studio founder with 16+ years across creative, production, audio, and technical systems. Built Dream Harvest Games from the ground up over 11+ years, turning ambitious concepts into commercial, award-winning realities.
Founder, CTO and full-stack developer
A versatile full-stack developer with 14+ years across industries, stacks, and cloud platforms. Brings deep experience in Python, Elixir, JavaScript, CI/CD, containerisation, and scalable architecture to the systems beneath GameDataCore.
Founder, COO and player insight
An award-winning game producer and former studio head with 15+ years across development, deep tech, and leadership. Specialises in player insight, team culture, and turning emotional feedback into commercial advantage.
Product and go-to-market
A product, technology, and venture leader with 20+ years across gaming, XR, and SaaS. Helped take MetaGravity's Quark engine from R&D to commercial launch, and previously led HoloLens product development at Microsoft.
Interim CMO, marketing and brand
A senior marketing leader with 20+ years across games, film, and entertainment, including Creative Assembly, 505 Games, Codemasters, and 20th Century Fox. Helps GameDataCore turn complex technology into clear positioning, category narrative, and go-to-market strategy.
Data engineer
A data engineer with 18+ years building mission-critical systems across energy, finance, cybersecurity, and SaaS. At GameDataCore, Andrew makes the data layer robust, traceable, and defensible enough for trusted evidence systems.
ML Engineer
Building the systems that sit beneath every decision GameDataCore supports.
Brighton based, remote first.
GameDataCore is founded in Brighton, UK, one of the country's most active game development hubs, and operates as a remote-first company.
Brighton's mix of independent studios, established developers, and creative technologists has shaped our perspective: creative, collaborative, pragmatic, and grounded in real production experience.
We remain closely connected to the UK and European game development ecosystem through active partnerships, pilot projects, and industry collaboration.
We're actively exploring investment opportunities to support the next phase of growth.
The investor pack is built the same way the product is: structured, evidenced, defensible. The investment memorandum, manifesto deck, and execution deck (product, traction, defensibility) are available on request.
We believe we are building it. We want other studios to have it sooner than we did.
