Live partnership & event risk assessment
Live service FPS / PC & Console / AAA developer
Client’s questions
We ran a high-profile in-game event with a well-known celebrity and saw significant backlash. Was this a vocal minority or representative of the wider community? Did it affect specific segments more? Should we invest in similar events or DLC in the future?
Decision made · Strategic outcome
Invest, but keep future partnerships and events tightly aligned to core player experience (avoid thematic misfits). GDC becomes the gate: validate thematic fit with core cohorts before committing.
Recommendation rate by event
A licensed DLC drove approval to 89.8%; a branded crossover event saw a 16.3pp drop to 73.5% — the evidence that supported validating thematic fit before future partnerships.
Source: Commissioned assessment