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Commissioned Decision Assessments

Evidence forCapital Allocation Decisions

When the decision affects portfolio performance, brand trust, or investment continuity, dashboards are not enough.

A Decision Assessment answers a defined strategic question using real player behaviour, psychologically grounded modelling, and explicitly bounded uncertainty.

Not analytics. Not opinion. Structured decision evidence.

Book a Decision Brief Call

Built ForPublishers & Advisories

Commissioned when teams need clarity on:

01

Whether to continue investing in a title

02

Whether an update, pivot, or partnership strengthened or damaged trust

03

Whether backlash is structural or event-specific

04

Where capital deployment will generate the highest return

05

Whether positioning aligns with the actual audience

06

Whether recovery is realistically achievable

You define the decision threshold. We define the evidence boundary.

PricingDecision Assessments

Starting at £2,500 per 1,000 reviews & profiles analysed

£12,500

5,000 reviews

£25,000

10,000 reviews

Final scope depends on dataset size, modelling depth, and defensibility requirements.

Designed for six- and seven-figure decision contexts.

DeliverablesWhat You Receive

Two outputs. One evidence base.

Always included

Directional Brief (1–2 pages)

For Investment Committees and Executive Teams.

  • • The core signal
  • • What changed
  • • Where risk sits
  • • What is safe
  • • What is structurally blocked
  • • Clear recommendation boundaries

Designed for rapid decision cycles.

Defensibility Pack (Full Audit)

For internal review, partner diligence, or board-level scrutiny.

  • • Traceable analysis of player behaviour
  • • Cohort-level modelling
  • • Event window impact analysis
  • • Explicit confidence intervals
  • • Separation of observed evidence vs inference
  • • Replicability notes

Built to withstand scrutiny.

Stage 1 turnaround: ~48 hours per 5,000 reviews/profiles. Stage 2+ scoped per engagement.

What This Is

This is

  • ✓Real player evidence
  • ✓Behavioural and psychological segmentation
  • ✓Statistically labelled signal
  • ✓Explicit uncertainty

This is not

  • ✗Synthetic panels
  • ✗Black-box AI scoring
  • ✗Forecasting without telemetry
  • ✗Opinion framed as insight

ProcessHow It Runs

1

Define the strategic question

2

Lock scope and evidence limits

3

Execute the assessment

4

Deliver executive direction + full defensibility

Stage 1 turnaround: ~48 hours per 5,000 reviews/profiles. Stage 2+ scoped per engagement.

Why PublishersCommission This

Telemetry shows behaviour — not trust.

Surveys show statements — not structure.

Dashboards show movement — not causality.

A Decision Assessment is commissioned when the capital at risk justifies defensible evidence.

For Publishers & AdvisoriesConversion Framing

Risk Framing

Used before committing multi-million-pound follow-on investment or terminating live-ops support.

Portfolio Framing

Suitable for single-title assessment or portfolio-level triage.

Confidentiality

All commissioned assessments are confidential and not reused in marketing without permission.

Proof of RangeCommissioned Assessments

Commissioned when teams need confidence, not opinion — and when internal data, dashboards, or surveys aren't enough. Recent examples:

01

Live partnership & event risk assessment

Live service FPS / PC & Console / AAA developer

Client’s questions

We ran a high-profile in-game event with a well-known celebrity and saw significant backlash. Was this a vocal minority or representative of the wider community? Did it affect specific segments more? Should we invest in similar events or DLC in the future?

Decision made · Strategic outcome

Invest, but keep future partnerships and events tightly aligned to core player experience (avoid thematic misfits). GDC becomes the gate: validate thematic fit with core cohorts before committing.

Recommendation rate by event

A licensed DLC drove approval to 89.8%; a branded crossover event saw a 16.3pp drop to 73.5% — the evidence that supported validating thematic fit before future partnerships.

89.8%Licensed DLC80.1%Baseline73.5%Branded Event–16.3pp

Source: Commissioned assessment

02

Investment continuation & retention risk review

Co-op horror shooter / PC / AA developer & publisher

Client’s questions

We had a successful launch, but the community disappeared far faster than expected. Is this something we can realistically recover from? If we continue investing, where would that money actually be best spent?

Decision made · Strategic outcome

Stop investing in new features and content; fix the first 20–60 mins of player onboarding to address core retention. Targeted design updates to UX friction and onboarding. Ongoing sentiment analysis via GDC. Reinvest in content once a measurable lift in retention is seen.

Recommendation rate by lifecycle

Satisfaction peaked at 1.0 launch (87.9%) then declined sharply to 68.7% in the latest period — an 11-point drop signalling increasing dissatisfaction rather than audience loss.

65%70%75%80%85%90%79.8%87.4%87.9%79.3%68.7%EA LaunchLate EALaunch 1.0Post 6–12Latest

Source: Retention risk assessment (co-op horror)

03

Audience trust & long-tail value validation

Narrative platformer / PC / indie studio

Client’s questions

People clearly loved our game and sales weren't bad — why did it fall so far short of other, similar titles? How do we make better use of the community for our next game? How do we prove credibly to funders (e.g. UK Games Fund) that there is an audience for what we want to make next?

Decision made · Strategic outcome

Align Steam page, tags, and messaging with the audience's experience of a 'prestigious indie'; remove family-friendly/puzzles framing; focus on core theme (grief, loss, story-rich). Turn GDC findings into pitch evidence; validate reposition with a GDC post-change readout.

Player archetype distribution

Psychological profile of the audience across CoreArchetype dimensions. NarrativeSeeker dominance validated repositioning away from family-friendly framing toward prestigious indie.

Narrative36%Explorer19%Immersionist15%Creator14%Achiever9%Thrill3%

Source: Commissioned assessment

04

Early-access sentiment & update impact analysis

Survival co-op / PC / major publisher

Client’s questions

We have strong engagement but volatile perception — players keep logging hours even as recommendations dip. Are we losing players or just losing advocates? Which updates hurt the most, and what should we prioritise next?

Decision made · Strategic outcome

Focus next cycle on rhythm recovery (fix pacing/variety density), patch trust (staged rollouts with rollback gates), and social glue (low-friction co-op hooks). This protects recommendation resilience and improves word-of-mouth in the survival/co-op ecosystem.

Emotional trade pattern

Across 52,134 review segments, comfort/immersion/hope sustain play — but restlessness/burnout/alienation erode advocacy when pacing dips, revealing the 'sticky-but-upset' pattern.

Comfort14.9%Immersive Freedom12.8%Hope10.3%Restlessness8%Burnout6.6%Alienation5.9%Sustains playErodes advocacy

Source: Commissioned assessment

These assessments use our prototype decision-intelligence pipeline. They help us validate workflows and inform the design of our main SaaS products — CoreFeedback, CoreArchetype, and beyond.

Not analytics. Not opinion. Structured decision evidence.

Turning Uncertainty into Decision Insurance.

Define the question. Set the boundary. Receive evidence-backed direction in days, not weeks.

Book a Decision Brief Call
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